The Power behind Good Causes
Great Ormond Street Hospital Children's Charity
Unlocking the value of Wealthy Donors
The Brief
To audit and identify ‘pots of gold’ within the existing database, thereby unlocking
the opportunity to fundraise more effectively.
Our Solution
A full output of the GOSH database was received and segmented by status. By comparing
the data against the wealth intelligence database, we identified matches at status
level by individual and household, resulting in a total of 8,186 matches. We were then
able to tag these individuals, dependent on their wealth level, and with the major
donors we obtained a more detailed profile which enabled GOSH to generate more
personalised fundraising.
The Outcome
By providing intelligent data we enabled GOSH to become more targeted and personalised
in their approach to potentially high value donors. By also providing a solution across
their payment processing platforms, this enabled all their customers to receive
notification of high value donors at the point of acquisition, irrespective of their
transactional value. We provided this platform via an integrated API; just one of our
range of innovative solutions that provide purposeful results.
It was great to be able to help GOSH become more targeted in their strategy to major donors and I expect the major gifts team will see a significant improvement in ROI from taking this approach."
Valldata has mirrored the ambition of the charity to deliver exceptional donor care through expedient, accurate and salient fulfilment. We have worked collaboratively with them to agree challenging SLAs for our banking, thanking and data exports. They have consistently delivered over time against these targets."