The Brief

To increase donations by encouraging supporters to participate in House to House collections.

Our Solution

The campaign set-up required bespoke screens and routines to be built to translate the contact and route information provided by Kidney Research into outbound calling schedules. Bespoke screens were developed by our IT department to enable call scheduling, prompting and tracking.

The initial objective for our specialist contact centre teams was to build supporter participation via the scheme. Once supporters had signed up to take part, appeal packs and response forms were packed and despatched to enable them to fundraise on the charity’s behalf.

We sent out 19,180 Donation packs, 4,746 House to House packs and 13,172 Lottery packs. Any queries were dealt with via the contact centre teams.

Ongoing campaign management ensured banking was tracked using BGCs and cheque response forms.

Any supporters with packs not used or returned were prompted via letter.

Personalised thank you letters were sent to all those who had taken part.

The Outcome

We exceeded the campaign expectations through the sheer generosity that supporters showed. Of the total 104,342 DMCS made in 2011/12 an impressivve 36% resulted in a positive outcome. Supporter engagement throughout the process across multiple channels ensured they felt included and valued; another fully integrated solution.