The Brief

To process and produce RBL’s flagship commemoration campaign that culminates on Remembrance Sunday across online, postal and telephone channels. Including data management, payment processing and event logistics. Most importantly to provide a unique solution for production of the crosses in memory of those lost at war.

Our Solution

This campaign has been running successfully for many years, with large numbers of supporters having a personal dedication that they like to repeat year after year. We write these special messages and tributes on behalf of the supporter and we fulfil this on behalf of RBL, taking great pride in handwriting each message onto individual crosses.

Our web team built a bespoke online campaign page to enable dedication details to be easily entered, and our contact centre team took personal dedications over the phone. These were then also hand written onto crosses.

Each dedication featured the name of the person remembered as well as the regiment they served in. Careful planning ensured that each cross was planted in their correct regimental plots at the Fields of Remembrance.

Donations were processed online, via the post and over the phone and we made sure that each one was personally thanked by letter or email providing plot details and the Field opening hours so that supporters could locate their dedications easily.

The Outcome

Everyone here at Valldata gets involved in this extremely rewarding and moving campaign, from writing the crosses to making sure they get loaded onto the vans in time for delivery to the Fields. This campaign grows bigger every year, and we are proud to play a major part of it.