Kidney Research UK: Improving ROI by outsourcing
Devising a streamlined donation handling solution with Valldata has enabled Kidney Research UK to improve fundraising ROI dramatically.
Working in collaboration has resulted in the following:
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- A process which runs seamlessly alongside the telemarketing element of the Kidney Research campaign strategy
- In-house resource which is finally able to focus on priorities, in particular, campaign targeting and improved audience segmentation (aided by the data that Valldata captures)
- Because response times are now so quick, targeting can be revised before the next campaign which results in continually improved supporter engagement through in-depth customer intelligence
- Better targeting saves Kidney Research money on campaigns and outsourced supporter services saves money on overheads which means that more funds can be allocated to essential research
Valldata has continued to impress Kidney Research UK, with both enthusiasm and technical expertise emanating from a strong management team.
Valldata strives to deliver cost saving opportunities, providing us with excellent value, and helping us hugely in improving campaign ROI and optimising our investment in supporter services.
David B. Lumley
Outsourcing Manager, Kidney Research UK
Médecins Sans Frontières: Supporter engagement enhanced by data
Médecins Sans Frontières has improved query response times and eliminated manual reconciliation, resulting in the freeing up of vital resource and increased supporter trust.
Following this project:
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- MSF rarely sends queries to Valldata relating to supporter details, transactions or fulfilment which saves both parties time
- Valldata is able to reconcile all payments for MSF freeing up vital resource at the MSF headquarters and enabling the relevant departments to focus on other priorities
- Supporters can be re-thanked and their queries dealt with even quicker and with ease, resulting in more positive long-term engagement
The developments that MSF and Valldata have implemented on the database have ensured we have real-time access to critical supporter data. This allows immediate response to queries and ensures that we continue to provide high levels of customer service to our supporters.
Fundraising Manager, Médecins Sans Frontières